Kontera is partnering with PubMatic and ScribeFire to offer in-text adds to online publishers and bloggers which will analyze the content to highlight some relevant keywords that can be found on the page which will be matched in real-time. Then the readers could mouse over the underlined keyword to display a ContentLink or the contextually relevant ad.
Kontera's won research says the these ContentLinks creates higher engagement rate against other pay per click ads, even higher when compared to Google's Adsense program. More details on the link below.
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