'Online Surveys by Vovici Interview'

Name of your website?

Online Surveys by Vovici

Your name?

Dean Wiltse

Your Location (city, etc)

Dulles

Please give us a short summary of your website?

Award-winning online survey software that provides end-to-end web survey solutions from customer surveys to employee satisfaction surveys. Create custom survey questions or use survey templates and questionnaires. Education center with free online courses to learn the art and science of surveying and more.

What inspired you to launch your own website?

I have always had a passion for using technology and the Internet to understand individual preferences and the positive impact understanding those customer and prospect preferences can have on a business. When the Internet came along, suddenly understanding individual preferences became easier, faster, much cheaper and very fun.

When did you launch your first website, and what was it?

In April of 2001 when I joined Greenfield Online as the CEO, the primary methodology for doing surveys in North America was on the telephone, face-to-face interviews were second, and online surveys were a distant third place - at that time only accounting for 10% of all surveys. Conducting surveys on the Internet in Europe and Asia was barely being done at all. Experts were still questioning if the method of gathering data over the Internet was reliable. Now, six years later, companies, research firms, and individuals are doing more surveys over the Internet then any other method.

How did you decide on a name for your website?

The name was inspired by the idea that listening to the voice of the customer lends vision to the direction of savvy organizations

What makes it different from other, similar offerings?

We offer a complete solution no matter where they are in their adoption of online surveys - from a simple survey to managing a community of respondents to integrating feedback into their business processes. As Vovici, we are furthering the delivery of actionable business insights through cost-effective, proven and best-of-breed solutions, including research services as well as a continuum of on-demand survey tools."

How does your investment of time and money balance against your success?

Success is when opportunity meets hard work, I try to work hard and watch for opportunities.

If your site got really big, really quickly, would you be able to keep up with the demand?

yes

What has been your biggest challenge?

Launching a new domain

What method has been most successful for promoting your website?

Our paid advertising campaign has consistently delivered top results but our natural search traffic and conversions are catching up.

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

Vovici launched on April 2, 2007 and we have seen the necessary gains in traffic and revenue.

Why should a company run a customer survey?

Surveyed customers are 300% more likely to open a new account and on the whole tend to be more profitable customers over time than those not surveyed.

What is your website address?

Online Surveys by Vovici

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