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If you have a start-up company, the best way to get your products out to the market is by making your customers go "wow" with your products. One way to do this is through Internet search engines like Google.
And yet, a lot of start-up businesses seem to go the other way. Instead of impressing their would-be customers, they end up trying to build more links and hiring a number of spammers. Will it do a business any good?
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