Google gives a particular website a Page Rank depending on many factors, one of them, and arguably most important, are the links incoming from other webpages.
Therefore, having the right sort of links is a necessity. You wouldn't want to have much link incoming from spammy sites, won't you?
There a variety of links available, and you should have a combination of them. SOme of the most famous are:
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20080221-112859-The-Kinds-of-LInks
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