Sometimes, drastic changes really have to be made in order to achieve goals. This also holds true in the case of search engine optimization (SEO).Take, for example, this website, DNSEO.net. The website's title was changed from something like 'Search Engine Optimization' to 'SEO Optimization'. Now you will think it's kind of ignorant to change it that way since the O of SEO already stands for 'Optimization', but, apparently, many people are Googling the term in his new title. Weird, no?
Link: SEO Effects On Changes