'Microsoft Blames Advertisers'

Junk websites can be, well, really junky as they tend to populate search engine results if you use a low-end web search engine. But what keeps these junk webmasters to continue their work? It's because there's a lot of money waiting to be picked, thanks to the advertisers!

In relation to this, software giant Microsoft released a paper studying the behavior of junk webmasters and how their deeds resulted to the corruption of search engines. It also proposed a model, a five-layer, double-funnel model, that may be followed by those who make search engine algorithms. Know more about the report here.

Link: Microsoft Will Be the Death of Junk Websites - The advertisers’ money is funding the search spam industry

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