Internet advertising is growing by leaps and bounds and the world leader of the World Wide Web has all planned to utilize this boom in a great way. Google Inc. is planning to announce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page.The offering is an early sign of Google's plans to diversify its ad offerings following the completion of its 3.1 billion Dollar DoubleClick Inc. acquisition this week. The move comes as Google looks to expand its online ad offerings beyond the small text ads that run alongside Web search results and other content which represent the bulk of Google's revenue.
The new Ad Manager service will provide the ad serving free, where companies such as DoubleClick have initially charged Web publishers to serve up their ads. Google is hoping that Ad Manager users will agree to carry some ads Google sells in ad spots on their Web sites they haven't filled themselves. Google would get benefit on revenue from any ads it sells.
Moreover, Google won't require Ad Manager users to carry the ads from Google's AdSense system. They can also choose to fill the spots with ads from other online ad networks in cases where they generate more money for the publisher. The Ad Manager service will handle graphical display, video and text ad formats.
Furthermore, Google Ad Manager will serve Web publishers with small to medium size sales forces, while DoubleClick's services are suited for higher-end ad-sales operations.
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