Webmaster and SEO Blog October Archive

Black Hole SEO

By Website Introductions at 10/10/08 22:42

For quite some time, websites have been more than willing to share link love to other webmasters, linking to them fanatically. This has spurred new rules coming from Google itself.

Now, we are starting to find a new thing on the Web--black holes. And by this, I mean websites who are more than happy to receive incoming links, but are selfish when it comes to outgoing links. It changes the SEO game altogether.

Link: Black Hole SEO

SEO Reporting

Many SEOs in the past just relied on providing visibility report detailing only the ranking for a particular keyword phrases within the top search engine.

These enterprise SEO provides consistently outstanding ROI over the life of a project through ongoing reporting.

There are also many possible ways that reporting this nature can be misleading or irrelevant for a conversion revenue perspective.

Link: SEO Reporting: Going Beyond Rankings - Search Engine Watch

Search Engine Marketing Issues: Google and Duplicated Content

Search engines have been an effective tool for both publishers and advertisers in making money. Google, one of the leading search engines on the world wide web had started implementing strict and rules governing the links and sites it provides on its search results page. Google's search engine marketing is very effective and that is why spammers and opportunistic site owners tends to abuse these marketing power. Google has been addressing these issues and here is one concerning about content duplication. Read waht Google has to say here.

Link: Search Engine Marketing News - Google clarifies duplicate content SEO issues

PPC and SEO Growth

An investment bank reports that by the year 2009, the pay per click advertising and search engine optimization will growth much further.

the forecast report for the internet advertising industry by Jefferies & Companies at the PPC and SEO spending is now expected to incease 26% this year and around 23% next year despite the overall outlook decline.

Marketer and agencies use these services as a way to increas teh efficiency and profitability of their sites.

Link: Growth for PPC and SEO : Industry News : News : BCS

The Essence of A SEO Firm: Fathom SEO a Top SEO Firm

Companies, Bloggers, and Website Owners have one thin in common, marketing strategy in order to dominate search engine results pages for better publicity, traffic and opportunities. Because of the need for an effective marketing strategy, Search Engine Optimization (SEO)firms had emerge. With over or more than a thousand SEO firms, how can one decide on which reliable and effective firm to take? The answer and one featured seo firm, Fathom SEO is featured here:

Link: Fathom SEO Named among the Top SEO Firms by Website Magazine

Confusion still prevalent in the SEO industry

Isn't it just frustrating when everybody gets confused in the industry even if the industry has already established its entity? Worse, isn't it just irritating when you find out that this is caused mainly by industry players themselves?

There has to be a consensus between industry players in order to avoid confusion among clients and the public in general

Link: Stop the Confusion! Use SEO Terms Correctly

The Right Way Down the Search Engine Optimization Path

Search engine websites has been essential to all blogs and website owner in driving traffic and money making opportunities to their respective domain. In the earlier part of the year Google, one of the leading search engine website has been popping the balloon of every abusive site owners in using illegitimate SEO strategies to their websites. After this major retaliation by Google, blogger and website owners learned their lesson the hard way, and to turn a new leaf they now should use proper SEO strategies. Read the details here.

Link: Legitimate SEO 'on the rise' - Epiphany Search Industry News

Google Suggest may change SEO strategies

SEO strategies have long been established based on speculations on what Google's algorithm considers.

This may soon change after Google Suggest proves to be successful. As the name implies, Google Suggest gives keyword suggestions to users while they are typing. This may prove to be disadvantageous to people who are relying on long-tail keywords and misspelled keywords. More on that here at Epiphaby Solutions.

Link: Could Google Suggest change SEO strategies? - Epiphany Search Industry News

Important Facebook Plugins

It cannot be denied that people are now moving to this trend called Web 2.0, or a Web that is dominated by user-generated content. It is for this reason that websites like Wordpress have been generating a lot of traffic lately. The plugins of Wordpress, created by users and Wordpress alike, are the main reasons, I believe, why Facebook performs really well.

Now let us have a look at some of the most essential Facebook plugins.

Link: WordPress Plugins for RSS & SEO (Izeafest)

SEO Tips in a Nutshell

Search Engine Optimization and Internet marketing strategies are all essential in the success of websites and blogs in driving new opportunities and ventures. Some experts in internet marketing holds conference and conventions to educate some bloggers and site owners with the right tools of the trade. One participant to these conferences shared tips and lessons to optimize and put one's web site on top of search engines ranking. This is the SEO tips in a nutshell from IMC, which can be read here.

Link: Top 10 SEO tips - Nuggets from IMC | fundfindr.tv