In the [404 Check: was link to http:/ / www. makemoney4nothing. com/ Blog/ 182/ internet -marketing -resource -google -pagerank -slap/ , anchor: Make money for Nothing] blog, they bitch about some kind a "Google PR slap".They even go so far as to as to declare that there will be "no debate as to whether pagerank matters"!
The jist of their blog is that some sites lost a point of Google PR and that is it now harder to attain higher PR points.
Now what is missing from their post is anything about traffic or money (now, in a blog named -- money for nothing -- there might oughta be a bit of discussion on that topic!
Now I think there are several ways you measure the "success" of a website:
- Google PR
- Revenue
- Profit
- Web Taffic
Now in the case of Google PR you are trying to distill your website into a single digit and your mood follows that digit up and down. It does nothing directly for your bank balance!
Now, measuring revenue is stupid, as your website might be bringing in a million bucks a month, but your spending ten million on pay per click! Uh oh!
Profit, how much you stuff in your wallet after your expenses! Now that would be a prfound method of measuring success. As the Money for Nothing Blog cries over a lost point of PR they make no indication how the profitablity of those sites are doing.
Now if the profit is going down, that's a call to action [and it doesn't matter if the PR changed up, down or not at all]. Now if the profit is going up, your on the right track, even if your PR is dropping!
Web traffic can be tricky too. If your getting lots of relevant web traffic and your profit is low, you need to look at why you are not converting well. If your relevant traffic is steady or increases, your mood droping over a drop in PR means you need to check into the psych ward.
It's all about money and not PR
