Name of your website?Ultimate Websites
Your name?
Glenn Horning
Your Location (city, etc)
Hamilton, Ontario
When did you start your website and why?
Horning Corporation was started in 1994 and serviced the computer needs of about a dozen clients. In 1999 we recognized the challenges our clients had to better manage their customers and target new prospects in a more global economy and the Internet was quickly becoming the preferred communication tool. After developing our web and marketing expertise we began offering our clients professionally designed websites. It soon became apparent they needed more economical methods for updating their content to keep them relevant and up-to-date. We began work on a CMS (Content Management System) called SiteApex to provide them with an easy to use interface. After 3 years in the making SiteApex was released and combined with our graphic designing, marketing expertise, and SEO (search engine optimization) research to launch the Ultimate Website product.
Please give us a short summary of your website, business model, etc
Ultimate Websites assists small to medium sized business and non-profit organizations with developing a web marketing plan, online presence, and content management tools to communicate more effectively with their target market.
What has been the most difficult part of creating and running your website?
Keeping up with changing technologies and helping clients understand what impact it will have on them.
What has been the easist part of operating your website?
Content management and collecting payments. My customers are happy to pay for our services which really helps the stress levels.
What was your biggest mistake?
Not defining my business model clear enough or soon enough.
Who maintains your website and why?
We of course maintain our websites.
Tell us how your business has benefitted from your website?
Clients can quickly get the help they need without depending on reaching us with more traditional methods and prospects can quickly understand the what we can offer them.
What are your views on ecommerce and the future of the internet?
Will continue to strengthen, however, companies and organizations need to keep pace with new credit card transaction demands.
What are your views on Search Engine Optimization (SEO)?
Absolutely critical to the success of every website.
What are your views on Search Engines? Have they helped or hindered your website?
They can only help when your website is created properly.
What method has been most successful for promoting your website?
Word of mouth has had the greatest impact although it is sometimes the most difficult to nurture because throwing money at advertising is easy.
What method has been least successful for promoting your website?
Signage.
What would you like to see change with respect to the internet?
Proliferation of email advertising that is hurting reputable business.
What is your website address?
Ultimate Websites
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