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Pay per Click vs Affiliate Marketing

By Wilbur Corncob at 04/30/07 16:28

[404 Check: was link to http:/ / mywebresource. com/ modules/ smartsection/ item. php?itemid=349, anchor: Scott Buresh] in Investing in Pay Per Click Marketing or Search Engine Optimization - a Company Decision compares Pay per Click with SEO.

This is of course absurd, and does says that is it comparing apples with something else.

So, why compare them at all? It is a completely stupid comparison. What should be compared through is pay per click with affilate marketing.

The difference between one you pay for a CLICK, the other you pay for RESULTS! Who would be stupid enough to pay for mere clicks when they can pay for results? It's like a pay per click arrangement with a guarantee!

Scott also mentions a problem with rising click costs. With an affiliate program your costs rise in direct relation to your SALES RISING!

What a concept that seems to have been so much lost in the PPC race.

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