In 2009 tough trading conditions, SuperEvents.co.uk trebled their Google Adwords response right after managing director Tony Brewin attended one of the Wordtracker Pay Per Click Workshops.
In the an article by Ian Howie at Wordtracker (link below), a graph showing a Clickthrough rate results as well as the Cost Per Click result.
Refer on the link below for the graph and the 7 Steps to Adwords Optimization that Tony used to his Pay Per Click (PPC) campaign.
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